2008-02-01

the followup

one post from the defunct transitions blog on typepad

the meeting with the facilitator went well. he had some formatting and layout changes. when those didn't produce the desired result (MORE WHITE SPACE), we looked to trim some content from an admittedly very densely packed set of accomplishments.

he said that of all those meeting for résumé reviews with him this week, i had made the most progress. yeah. i like it. i've been doing lots of work on it to be sure. the professional cards need more formatting work too, but I knew that.

because you don't normally do this sort of thing on a regular basis, some of the suggestions leave you feeling a little artificial, until you start to ...


believe the hype yourself. by the time you buy into your own plan, you have built up confidence. it's a form of meditation, self-deception/reperception and self-hypnosis. LOL. it's like trying to persuade management that information architecture or a CMS is essential.

this AIM program is actually a really interesting course. approaching the job search in terms of launching a business and marketing plan --- for yourself. it makes sense and is backed by years of practice helping people get back in the workplace.

  • carefully craft the message and merchandise to create value for the buyer.
  • know how the game is played and play it (negotiating, asking the right/wrong questions)
  • consider the search full-time work.
  • keep an open mind, but stay focused.
  • expect rejection by a buyer who doesn't know what she or he wants.
  • measure and optimize your search
  • sunset the business plan once the product is sold, but don't fire your team... keep contact with them.

the biggest difference between launching a real business and launching the job search:

  • in real business you build a team of that works together to sell a product or service.
  • in the search business, you still build a team of colleagues and friends for networking, but they don't really sell you. you promote and create value perception for yourself.

next item on the list is form a list of targeted companies and start talking to hiring managers. that will be a lot of work....